If you are planning your trip to London, or have already been to the city, you will have noticed the fame of this shop. But what makes M&M’s London so special?
First of all, who doesn’t like chocolate? Who wouldn’t want to visit a shop where the main protagonist is chocolate, and where, in addition, there are vending tubes with chocolate balls of every colour imaginable?
And as a second important reason why the M&M’s shop in London is so famous, I will tell you that it is one of the few in the world outside the United States. There is now also one located in Berlin, but until recently the one in London was the only one in Europe.
Inside the London M&M's shop
Of course, entry is free, as it’s a shop. But you’ll probably have to queue to get in; it’s usually very crowded. Hopefully, if you visit during the week and at the beginning or end of the day, it will be emptier.
The London M&M’s store is almost like a museum and it’s hard to leave empty-handed. You’ll end up buying a gift for someone else or chocolate for yourself.
And one of the things that characterise it is that it pays homage to some of the city’s most important icons. For example, it has a red booth on the top floor. It also has its own Beatles-style zebra crossing, or a mini car with the UK flag on the ground floor.
But the highlight is undoubtedly the walls filled with m&m tubes in all flavours and colours. Recently they had a limited edition brownie flavoured version 🙊.
If you travel to London at Christmas, you’ll be able to see all the M&M’s Christmas edition merchandising. With balls for the tree, chocolate boxes in the shape of a fir tree, etc.
⏰ Opening hours of the M&M’s London store
Luckily, the M&M’s London shop has long opening hours – it closes at 12 midnight! So you’ll have no excuse not to visit 😂.
Remember that in London, although shops are open every day of the week, they have reduced opening hours on Sundays. Most shops close around 6pm and open between 10am and 12am.


📍 M&M’s London store location
M&M’s World in London is located in central Leicester Square, between Covent Garden and Piccadilly Circus.
You can get here using the Northern line (black line) to Leicester Square or the Piccadilly line (dark blue line) to Piccadilly Circus. If you don’t mind walking a bit further, you can also get to Green Park on the Victoria line (light blue line), which is about a 10-15 minute walk from the M&M’s shop.
If you prefer the bus, the following lines will drop you off very close by: 3, 6, 9, 11, 24, 77A, 139 and 453.
💸 Do you have a London Pass? Take advantage of your discount!
London Pass is a tourist card that allows you to enter the main attractions and museums in London, saving on the entrance fee. Its duration depends on the type of pass you choose, but with all of them you get discounts at different venues.
M&M’s World is one such establishment. So if you have a London Pass, take advantage of one of these days to save 15% at this shop.